Never water a plant.

The plant as an integral and celebrated part of mid-century Modernist home furniture settings, lookinglately’s Branding concept brings this idea to life in unexpected ways: Hundreds of plant images are multiplied throughout the store, along with the Identity’s trademark claim and white planes dividing modernlink’s gallerylike New York showroom into intimate settings and unfolding on printed promotions, advertising collaterals and cross-media applications.